Balanced Scorecard: Alternate Ways Of Measuring Performance

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Balanced Scorecard: Alternate Ways of Measuring Performance

Abstract
Many organizations are usefully viewed as a web of relationships between and among various stakeholder groups. An organization may be defined as a "nexus of contracts," where said "contracts" are relationships that are marked by contributions from the various stakeholders in return for inducements provided by the organization. Over the long haul, the success of an organization is a function of the extent to which the needs and requirements of its various stakeholders can be integrated and balanced, without sacrificing any one to the other. There is, in this arrangement, mutual influence and accountability.
It is the main thesis of this paper that many organizations would be well served by making use of the Balanced Scorecard as an alternate way of evaluating a company's performance.
Introduction
Since its introduction in the Harvard Business Review in 1992, many corporate executives and information technol...

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